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A roofing contractor uses the GAF ScopeConnect servie to prepare an insurance quote
Residential Roofing

With the GAF ScopeConnect Service, Insurance Restoration Work Becomes Easier

If you're like many roofing contractors, you might avoid insurance restoration work due to the expense, hassle and complication of creating an estimate. That is, until now. The GAF ScopeConnectSM service simplifies the creation of an insurance scope of work so you can take on restoration work with more ease.Using Cutting-Edge Technology to Facilitate EstimatesGAF is committed to making tools available that help roofing contractors succeed. The GAF ScopeConnectSM Service addresses some of the challenges many contractors face with insurance restoration work.The service delivers a complete insurance scope of work prepared by Symbility trained and Xactimate certified estimators. Any contractor—GAF-certified or not may use the service and receive an estimate within 24 hours*. You don't need specialized training, dedicated personnel, or a subscription.Putting Insurance Restoration Work within ReachAs the country continues to see more severe weather events, contractors have the opportunity to expand into the insurance restoration market. The GAF ScopeConnectSM Service removes some of the barriers that typically have made it difficult to enter this space.To use the service, you simply provide a property's address and answer a few questions. Within a day, you'll receive the scope of work needed for the job in an insurance industry standard format (e.g., Xactimate or Symbility).The GAF ScopeConnectSM Service has enabled GAF Certified Contractor* Owen McKinney, who owns Rodger That Home Improvement LLC in Fayetteville, North Carolina, to do more insurance restoration work. He had previously walked away from these jobs due to the complexities involved with estimates.Leveling the Field for Roofing ProfessionalsSince preparing estimates in an industry-standard format yourself requires special software and training, McKinney was at a disadvantage. He didn't have the budget to pay for the license or the spare time to learn the program. As a result, he resorted to searching for specialists familar with the software on social media and paying them to develop the estimates. While this method worked, it was inefficient and not cost-effective for him.McKinney's GAF territory manager first showed him the new service over lunch. On the day it launched, McKinney happened to be working on an insurance restoration job, so he decided to try it. McKinney shared that on the first project that he used it on, the GAF ScopeConnectSM service accurately estimated the job.Removing Barriers through Ease of UseThe intuitive design and functionality provided by GAF ScopeConnectSM impressed McKinney right away. He notes that it feels difficult to make errors while using the service."Essentially, you just type in the property address, note that it's got X amount of pipe boots, X amount of vents, one or two layers of shingles, and it gives you a breakdown."McKinney says that, in his opinion, the accuracy has been spot-on. And thanks to the success he's had, he plans to use the GAF ScopeConnectSM service for future insurance restoration jobs. "And the fact that they can do it within 24 hours,** that's fantastic."Growing Your Business's Restoration WorkloadIf you've been thinking about expanding your operations and adding more jobs through insurance restoration work, now is the time. The GAF ScopeConnectSM service provides the detailed estimates you need to succeed so you can take on these jobs with confidence.Curious to learn more? Visit gaf.com/scopeconnect to see a sample scope of work.*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use. Visit www.gaf.com/gaf-contractor-terms-of-use for details.**Terms and restrictions apply. Visit gaf.com/scopeconnect for details.

By Authors Karen L Edwards

June 17, 2024

GAF CARE Video Real Talk
Residential Roofing

10 Ways to Use Video in Your Business Strategy

Using video in your business strategy can be a powerful way to engage and build rapport with your customers. The best part? All you need is your cell phone.GAF Real Talk LIVE host Alan Lopez sat down with GAF video specialist Pablo Nivar to discuss low-stress, low-budget, start-today actions that contractors can use to introduce video content into their business strategy. Here are some of the lessons and easy-to-follow guidance highlighted during the pair's conversation.Why You Need VideoIn today's modern world, engaging customers on multiple levels is key. Video allows you to connect face-to-face in a sense and create engaging content that's not overly promotional, which can encourage users to buy. According to a 2021 study, 80% of consumers consider trust a deciding factor in their buying decisions.Don't Stress—Start SimpleFear about entering the professional video space is the biggest hurdle Nivar says he encounters among contractors as a GAF CARE video specialist. Fortunately, you don't need a big budget or professional equipment to successfully begin your video strategy.At the start, your videos are about building relationships. Use that to your advantage by working with what you have, and focus on engaging topics instead of fancy videography.Think Authentic Videos, Not MarketingHave the instinct to sell, sell, sell? Nivar explains why you should think again and create the kind of social media video content you like. Prioritize genuine content that tells a story and builds connection.If this sounds hard, Nivar and Lopez break down 10 types of videos for you to create. For each video type, Nivar gives examples and wording you can use. You don't have to reinvent the wheel; making videos can be easy and even enjoyable.10 Types of Videos to Create for Your Social Platforms1. Before and After VideosBefore and after videos can be a powerful way to showcase your work and benefit your brand without being overtly "salesy."2. Client TestimonialsClient testimonials can build a foundation of trust for future customers, helping them see the quality work you've completed and how you've collaboarated with past customers.3. Educational ContentYou can offer educational content without giving away your expertise for free. Think about what's relevant to your regional audience and focus on teaching, not selling.4. Your Company StoryCreating a company story video shouldn't be your first action, but it can be an impactful way to imbue humanity into your brand down the line. This presents a great opportunity to share your mission and vision, as well as introduce the people that help run the business.5. FAQAnswering questions you often receive is a great way to directly engage your customer base with content that's relevant to them.6. Time LapseTime-lapse videos can fulfill the need for "how it's done" content and show the value of your work. An entire project can be distilled down to minutes.7. Tips and TricksSharing tips with homeowners builds trust with your audience and gives them something valuable to take away from the video.8. Repair How-TosEmpowering homeowners to do their own minor repairs doesn't put you out of a job. In fact, it can show them you're committed to helping them solve their problems. Keep in mind that you should never inspire customers to climb onto their own roof, and instead encourage them leave that work to professionals.9. Customer AppreciationEveryone likes to feel appreciated. Making videos that show customers you value them for choosing your business—and how it makes a difference—can potentially lead to future work with both existing customers and new clients.10. OffersLeaving sales videos for last on your creation list can actually net you more business. You want to promote your business, of course, but it's best to make authentic connections first.Tips for Great VideosKnowing what to record is one thing, but understanding how to take video to benefit your brand is another. During their conversation, Nivar and Lopez not only cover how to use video in your business strategy but also need-to-know logistics. Important topics of discussion include video length, creating calls to action without being pushy, what not to say so you don't alienate customers and other businesses, and how to engage viewers with dialogue that hooks from the start. Additionally, the pair shares tips around enhancing the customer experience during installation using quick video recordings, which just might help earn extra praise in your video testimonials.Introducing Video to Your Business StrategyIf you've never jumped into the world of video content creation, Nivar and Lopez offer simple solutions that give you the tools to launch immediately. Watch their GAF Real Talk LIVE episode for in-depth information and exact steps you can take to start creating your videos. You can even contact the pros for more guidance. Be sure to also follow GAF on Facebook for more Real Talk LIVE episodes and other quality roofing content.Remember, you don't have to go it alone. You can keep expanding your business power with the free trainings, education, and support available to GAF contractors through the CARE Contractor Training Center.

By Authors Annie Crawford

May 14, 2024

Roofer climbing a ladder leaning against the roof of a house.
Residential Roofing

What Are Ladder Hooks?

As a roofing contractor, keeping yourself and your employees safe is crucial, which involves using the right equipment. Ladder hooks, sometimes referred to as roof hooks, are used to secure a ladder over the top of a roof's ridgeline. They're an essential piece of safety equipment for steep-slope roofing work.How Do Ladder Hooks Work?These hooks resemble a shepherd's crook that hooks over the roof's ridgeline and stays put with an attached T-bar to secure it to the other side of the ridge. The bottom of the crook has a smaller hook that holds the ladder and prevents it from slipping or sliding down the roof. Ladder hooks are typically made from heavy-duty steel and can support several hundred pounds. They essentially turn the ladder into a more stable set of stairs, creating a safer and more efficient work environment for roofing professionals, especially during steep-slope work.Most hooks also feature a rubber wheel that can help you get the ladder safely up onto the roof. Once you secure the hook on the rungs of the ladder, roll the ladder up the slope (on its back). When it passes the roof ridgeline, flip the ladder over to secure the hooks over the top of the ridgeline.Why Should You Use a Ladder Hook?According to the American Ladder Institute, 500,000 people are treated for injuries from using ladders every year, with 300 of those injuries leading to fatalities. With newer home styles featuring more dramatic rooflines with steep pitches, you may find yourself facing 10:12, 12:12, and higher pitches more regularly. Ladder hooks can help make working on these roofs safer.They can provide stability and security on lower-pitched roofs, too. You may also want to use them for performing repairs around skylights or chimneys, especially if the roof surface is icy or slippery. And they can provide secure footing in cases of suspected damage, such as a weak or rotting deck.These safety devices are designed to prevent the ladder from damaging shingles, so there's no downside to using them.Can a Ladder Hook Replace Other Safety Measures?Using a ladder hook can make you feel more secure and stable on a steep pitch. But you shouldn't forego other safety measures, such as using a personal fall arrest system consisting of lifelines, lanyards, and deceleration devices attached to an anchor point and connected to the body harness. Remember, the anchorage should be able to support 5,000 pounds per employee. Ladder hooks are designed to secure the ladder to the rooftop—not to secure a person or prevent them from falling.How Do You Choose the Right Ladder Hook?To find the right ladder hook, contact your ladder's manufacturer to see if it has a hook designed to work with its ladders. If it doesn't offer any, review the ladder hook manufacturer's guidelines to see what types of ladders are best suited for its hook. If your ladders are due for replacement, you can also look for manufacturers that offer kits with both the ladder and the hook.For more learning opportunities and resources to help you succeed in your roofing business, visit the GAF Center for the Advancement of Roofing Excellence (CARE).

By Authors Karen L Edwards

March 18, 2024

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