Residential building materials

Solutions for your residential construction projects

Building materials for your residential needs

Fiber-Cement Siding

Specially designed to replicate the look of classic siding.
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House Fans and Ventilation

Products that help ventilate homes and attics
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Related Blog Post Row - Residential building materials

Roofing Business Owner works on a Paid Ad Strategy
Residential Roofing

Why You Should Consider a Paid Marketing Strategy

If you're a roofing contractor eager to grow your business, creating tailored ads and using paid marketing strategies can improve your chances of success. Getting the word out about your company within your community means that your business comes to mind—or pops up during an online search—when homeowners need roof repairs or replacement.

By Authors Wendy Helfenbaum

April 03, 2025

Stay on top of industry trends and innovations with GAF’s RoofViews blog.

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