Sample boards are cumbersome and paper estimates are a thing of the past. Today's homeowners have come to expect consumers are conditioned to expect technology to play a role in their research and decision making in everyday life including when taking on complex home improvement projects. How does this translate to your in-home selling? With a powerful roofing sales tool, like the one provided by North America's largest shingle manufacturer: GAF Present™.
Introducing GAF Present™
GAF Present™ is designed to simplify the contractor's selling process while driving business growth. According to Senior Product Manager Shari Toumey, this innovative digital sales tool was developed in response to contractor feedback.
"Contractors told us they needed a modern in-home selling tool that could streamline the sales process, replace outdated presentations, and help them stand out from competitors," says Toumey.
Product Manager Joseph DellaFave highlights that GAF Present™ provides an interactive and engaging sales experience for contractors, allowing them to share their company story alongside the GAF brand story.
"It's a two-part presentation," DellaFave explains. "The first part introduces the company—who they are, testimonials, and community involvement. Then it transitions seamlessly into GAF's product and service content, managed by GAF creating a cohesive and professional experience."
A Game-Changer for Roofing Sales
Dan Keller, owner of George J. Keller and Sons in New Jersey, shares how this tool has transformed his business.
"We were already using tablets for presentations, but we wanted something more dynamic and interactive. When we saw GAF Present™, we knew it was exactly what we needed," Keller says.
Keller notes that homeowners, regardless of age, now expect contractors to use technology.
"We've had customers in their 80s tell us they prefer seeing a detailed digital presentation with tools like GAF QuickMeasure™ over a simple piece of paper left in the mailbox," he adds.
Building Trust with Technology
GAF Present™ helps contractors establish trust by personalizing the experience. Keller's team uses the platform to share their family business story, including photos, a jingle from a past TV commercial, and a timeline of the company's journey. "The presentation ends with a picture of my father and me at a Yankees game. It humanizes us, and it's always a hit with customers," Keller says.
This personal touch has led to increased customer trust and satisfaction. "We've repeatedly heard homeowners say, 'We trust you and feel more comfortable with your professionalism, even if you're more expensive,'" Keller explains.
Analytics for Enhanced Performance
GAF Present™ also includes robust analytics, giving contractors insights into their sales team's performance. "Owners can track metrics like the number of sessions, slide usage, and team performance across different locations," DellaFave says. These insights enable contractors to identify successful strategies and coach team members who may need additional support.
Ready to Elevate Your Sales Process?
Bring Your Sales into the Digital Era. Schedule a demo today and experience the future of in-home roofing sales.
