GAF Introduces Customizable Digital Sales Platform: GAF Project

July 06, 2020
PARSIPPANY, NJ (July 6, 2020) - GAF, North America’s largest roofing and waterproofing manufacturer, introduced a comprehensive, digital selling platform for contractors called GAF Project. Integrating a range of tools from lead management to payments, the end-to-end offering enables contractors to customize a consistent selling experience that is easy to use and accessible anywhere.

“We’re deeply focused on building new solutions that help contractors grow their business, and GAF Project addresses growing feedback we’ve heard from contractors to help them tailor and streamline the selling process with customers,” said GAF President Jim Schnepper. “As we’ve all adapted to working remotely in a world practicing social distancing, we accelerated our launch of GAF Project and are excited to deliver a new solution that can help contractors engage people faster and easier, and entirely online if necessary.”

GAF Project allows contractors to sell in-home or virtually by connecting multiple sales functions into one integrated platform designed to:
  • Enhance the sales experience with comprehensive tools and resources that support every step of the sales cycle
  • Increase consistency through a streamlined, customizable sales process that’s easy to learn and implement
  • Improve customer engagement using digital solutions such as integrated video-conferencing and electronic processing

The platform includes integration with many tools and features contractors already use in one place, including lead management, digital measurement, inspection, presentation, estimate, proposal, agreements, and even final payment.

Subscriptions to GAF Project are now available to all contractors, who can learn more about the platform by visiting



About GAF
GAF, a Standard Industries company, is the leading roofing and waterproofing manufacturer in North America. For more than 135 years, GAF has been trusted to protect what matters most for families, communities and business owners with its innovative solutions and focus on customer service. GAF's leadership extends to its commitment to making a positive impact on its communities, industry, and planet. Learn more at