RoofViews

In Your Community

Real Talk with Amparo Sancen: The Journey from Healthcare to Roof Care

By Karen L Edwards

July 27, 2021

Amparo Sancen

Taking care of your health and your home are two of the most important ways to support ourselves and our families. Amparo Sancen understands this—and she excels at helping others do just that.

She grew up in Mexico watching her mom, who struggled with health issues, navigate medical appointments and doctor visits. This early exposure to the sometimes complicated medical world inspired Amparo to find a career that would allow her to help others. Healthcare was a natural fit, driving her to take a first-aid course when she was 13 years old. Once out of school, Amparo began studying nursing but then moved to Atlanta before she could complete those studies. There, she began working as a nursing assistant—until she learned more about the roofing industry, that is.

Getting Bit by the Roofing Bug

How does a nursing assistant like Amparo Sancen come to own a roofing company? Through friends, of course. Amparo said she met a lot of Latinos at the clinic who worked in construction. Through conversations with a close friend of hers, she began to grow curious about their work. After seeing some of the construction projects and meeting higher-ups within the industry, she recognized a new opportunity to provide for her children and continue helping others by caring for their homes.

"That was when I began to visualize myself [moving away] from what I had always loved to do," says Amparo. "I had begun to like construction, and I began to learn more. Once I was able to visualize myself with the lifestyle [that some of the construction professionals] had for themselves and their children, that was when I made the decision."

Finding Motivation and Overcoming Challenges

Amparo says that she's always been ambitious, but her daughters were the key motivation behind the switch to roofing.

"I wanted to give them a better lifestyle—to leave them a better future—and I think it was the best decision for me," recalls Amparo. "I didn't have a single hammer when I started. I didn't have anything, but I had many dreams and I wanted to learn."

It wasn't an easy transition, but Amparo was committed to making the change for her family. She took the necessary steps to start Sancen Contracting, register with the state, and print business cards. She wanted to feel fully committed to this new direction before leaving the healthcare field, and she says establishing the business gave her that sense of commitment.

When she submitted her resignation, the team at the clinic didn't want her to leave and even offered to pay her more. This just reassured her that she was making the right decision. It reinforced her commitment and dedication to whatever job was at hand—a trait that she has carried through into her roofing business.

That's not to say it was all smooth sailing for Amparo. She's faced challenges, particularly as a woman in a traditionally male industry.

"I started with the business 13 years ago and I had to dedicate myself 100%, because it was the only way to get ahead. I had no other option," says Amparo. "It was difficult [in the beginning] to knock on a door, for you to get to do a job where they saw you in the same way they saw a man."

While navigating these obstacles, Amparo has learned valuable lessons since starting her company. Perhaps the most important lesson has been that she can't do everything herself. She used to worry that something would go wrong if she wasn't there for every new project and delivery. She says she's learned to surround herself with a trusted team who can take ownership of different roles, allowing her to focus on managing and growing the business.

Following Big Dreams

When asked what advice she would give to others who may be thinking about making the transition to the roofing industry, Amparo stresses that the most important thing is to have faith.

"That's the most important thing: you have to have faith in what you believe in. Hold on to your faith . . . the most important thing is that we have to believe in ourselves and fight for our dreams," she says.

She advises that it's not always easy, and it requires discipline: "I think that little by little, you see the steps you take are increasing, but that is what is important—discipline and perseverance."

For anyone considering a career in roofing or looking to grow their business, GAF provides the resources roofing contractors need. With support from GAF, you have access to key tools and education to help you succeed in roofing.

About the Author

Karen L. Edwards is a freelance writer for the construction industry and has a passion for roofing, having worked in the industry for 20 years.

Related Articles

GAF CARE Video Real Talk
Residential Roofing

10 Ways to Use Video in Your Business Strategy

Using video in your business strategy can be a powerful way to engage and build rapport with your customers. The best part? All you need is your cell phone.GAF Real Talk LIVE host Alan Lopez sat down with GAF video specialist Pablo Nivar to discuss low-stress, low-budget, start-today actions that contractors can use to introduce video content into their business strategy. Here are some of the lessons and easy-to-follow guidance highlighted during the pair's conversation.Why You Need VideoIn today's modern world, engaging customers on multiple levels is key. Video allows you to connect face-to-face in a sense and create engaging content that's not overly promotional, which can encourage users to buy. According to a 2021 study, 80% of consumers consider trust a deciding factor in their buying decisions.Don't Stress—Start SimpleFear about entering the professional video space is the biggest hurdle Nivar says he encounters among contractors as a GAF CARE video specialist. Fortunately, you don't need a big budget or professional equipment to successfully begin your video strategy.At the start, your videos are about building relationships. Use that to your advantage by working with what you have, and focus on engaging topics instead of fancy videography.Think Authentic Videos, Not MarketingHave the instinct to sell, sell, sell? Nivar explains why you should think again and create the kind of social media video content you like. Prioritize genuine content that tells a story and builds connection.If this sounds hard, Nivar and Lopez break down 10 types of videos for you to create. For each video type, Nivar gives examples and wording you can use. You don't have to reinvent the wheel; making videos can be easy and even enjoyable.10 Types of Videos to Create for Your Social Platforms1. Before and After VideosBefore and after videos can be a powerful way to showcase your work and benefit your brand without being overtly "salesy."2. Client TestimonialsClient testimonials can build a foundation of trust for future customers, helping them see the quality work you've completed and how you've collaboarated with past customers.3. Educational ContentYou can offer educational content without giving away your expertise for free. Think about what's relevant to your regional audience and focus on teaching, not selling.4. Your Company StoryCreating a company story video shouldn't be your first action, but it can be an impactful way to imbue humanity into your brand down the line. This presents a great opportunity to share your mission and vision, as well as introduce the people that help run the business.5. FAQAnswering questions you often receive is a great way to directly engage your customer base with content that's relevant to them.6. Time LapseTime-lapse videos can fulfill the need for "how it's done" content and show the value of your work. An entire project can be distilled down to minutes.7. Tips and TricksSharing tips with homeowners builds trust with your audience and gives them something valuable to take away from the video.8. Repair How-TosEmpowering homeowners to do their own minor repairs doesn't put you out of a job. In fact, it can show them you're committed to helping them solve their problems. Keep in mind that you should never inspire customers to climb onto their own roof, and instead encourage them leave that work to professionals.9. Customer AppreciationEveryone likes to feel appreciated. Making videos that show customers you value them for choosing your business—and how it makes a difference—can potentially lead to future work with both existing customers and new clients.10. OffersLeaving sales videos for last on your creation list can actually net you more business. You want to promote your business, of course, but it's best to make authentic connections first.Tips for Great VideosKnowing what to record is one thing, but understanding how to take video to benefit your brand is another. During their conversation, Nivar and Lopez not only cover how to use video in your business strategy but also need-to-know logistics. Important topics of discussion include video length, creating calls to action without being pushy, what not to say so you don't alienate customers and other businesses, and how to engage viewers with dialogue that hooks from the start. Additionally, the pair shares tips around enhancing the customer experience during installation using quick video recordings, which just might help earn extra praise in your video testimonials.Introducing Video to Your Business StrategyIf you've never jumped into the world of video content creation, Nivar and Lopez offer simple solutions that give you the tools to launch immediately. Watch their GAF Real Talk LIVE episode for in-depth information and exact steps you can take to start creating your videos. You can even contact the pros for more guidance. Be sure to also follow GAF on Facebook for more Real Talk LIVE episodes and other quality roofing content.Remember, you don't have to go it alone. You can keep expanding your business power with the free trainings, education, and support available to GAF contractors through the CARE Contractor Training Center.

By Authors Annie Crawford

May 14, 2024

Roofers install a GAF EverGuard PVC roofing system.
Commercial Roofing

How PVC Experts Can Help Design Specialized Roofing Projects

With the growing popularity and versatility of PVC roofing systems, GAF has responded by building a team of PVC experts to aid architects, specifiers, and the design community in project success. These highly trained and experienced professionals offer 1:1 support to help answer customers' questions and unique needs when working with PVC on roofing projects, and are here to help you!PVC, or polyvinyl chloride, is a single-ply thermoplastic roofing membrane. The material's characteristics help it thrive in particularly challenging applications. In fact, PVC roofing systems have a proven track record in the US, first introduced in the 1970s after making their debut in Germany a decade earlier.Here's a look at the benefits of PVC roofing systems as well as the guidance and support offered by the PVC experts at GAF.PVC Roofing Advantages and ApplicationsWhile several materials are available for use in roofing systems, PVC has been identified as a particularly long-lasting option. Accordingly, it's steadily grown in popularity nationwide.David Allor, senior area PVC specialist, joined the GAF team in 2022 as a PVC expert. His role was created specifically to support roof designers. Allor has an extensive background in the commercial roofing industry and extensive knowledge about PVC as a high-performance roofing solution."The industry refers to it as a very spec-driven product, and I believe what they're speaking to is a specifier's preference to work with a product that's been well established in the market and field tested," Allor shares. "It has the ability to provide protection against chemical exposure* and stand up well to challenging environments."While PVC may be a spec-driven product, it's also application-driven. Allor explains that PVC roofs may help provide protection for restaurants, food manufacturers, and packaging plants—any facility using animal fats where oils may be exhausted.* He also says that even if the building itself isn't exhausting gases, grease, or chemicals, it's important to consider the buildings and structures that surround it, as their exteriors may be subjected to exhaust that could degrade roofing systems.*Supporting the Design CommunityAs North America's largest roofing materials manufacturer, GAF has equipped teams with the resources and specialists needed to supply customers with more than just products. In recent years, the company built a solid team of PVC specialists that cover the entire US. These specialists assist customers with PVC specifications, roof system designs, and whatever else designers need to ensure successful project outcomes.Whether your project or design firm is based in the Northeast, Southeast, Southwest, Midwest, or West Coast, a PVC specialist is positioned to help. Allor explains the team of GAF PVC specialists is active in the organizations specifiers belong to, including the American Institute of Architects, the Construction Specifications Institute, and the International Institute of Building Enclosure Consultants.Allor describes the team's role as supporting the customer and connecting them to other GAF project support teams that can help. For instance, he said he called on a leading architectural design firm in the Boston area—and two months later, someone reached out for assistance with a specific project needing a tight turnaround."Literally within 12 hours of them reaching out to us, we replied and committed to three pertinent deliverables, those being a Tapered ISO Design Package, an Assembly Letter confirming all FM Requirements, and last but not least, a conference call the next day with the Building and Roofing Science team to go over three critical transitional details." Allor says.Committing to Successful Project OutcomesThe PVC specialists at GAF are focused on one goal: helping architects, specifiers, and the roofing design community achieve successful project outcomes through a high-performing PVC roofing system. With professionals like Allor providing insight and guidance, you can rest assured your PVC project will be in good hands.Ready to get started on your next PVC roofing project? Explore the different PVC roofing solutions available, and visit this page to find your local PVC roofing specialist who is ready to assist you.*GAF warranties and guarantees do not provide coverage against exposure to chemicals, grease, oils, animal fats or exhaust. Refer to gaf.com for more information on warranty and guarantee coverage and restrictions.

By Authors Karen L Edwards

April 22, 2024

Aerial shot of roofers repairing homes in the Atakapa Ishak Chawasha community.
In Your Community

Helping the Atakapa Ishak Chawasha Tribe Protect What Matters Most

The Louisiana coast has seen several severe weather events in the last decade, which has made it difficult for many people to rebuild their homes and prepare for future storms. This was the case for the Atakapa Ishak Chawasha tribe, a small community accessible only by boat.The group Rebuilding Together New Orleans recognized the impact a joint effort could have on the region. Together with the GAF Community Matters initiative, and roofing contractor Sunbelt Roofs, the group collaborated with the Atakapa Ishak Chawasha tribe to replace five hurricane-damaged roofs in the tribe's coastal Louisiana homeland.Sowing ResilienceThe week-long roof rebuilding initiative was part of the GAF Community Matters commitment to repair or replace 500 roofs throughout the Gulf region. The goal was to further strengthen and empower the resilience of the families, shelters, and livelihoods of the coastal Atakapa Ishak Chawasha tribe.The Timberline HDZ® RoofCycle™ Series Shingle, which is made with recycled material, was used to protect these homes.Adapting Environmentally"We are stewards of the environment," said Rosina Philippe, a tribal elder of the Atakapa Ishak Chawasha tribe, as she spoke with GAF during the week-long rebuilding initiative. Over a millennium, the tribe has resided in the region, finding all it needs to feed and sustain itself from the environment.However, man-made conditions have significantly impacted the tribe's way of life. The once-forested coastal region is now a salt marsh area, devoid of fresh water and trees, due to levees along the Mississippi River and canals cut through the coastal landscape.These changes have made it "more of a challenge to find the food and plants and medicines that we depend on for our livelihood. But we have been finding them, propagating them, and sharing them with other tribes," said Philippe. "Our way is to accept the natural processes, not change them."Fortifying against Unpredictable WeatherIn addition to the tribe's changing landscape, "what we're dealing with is the unpredictability of the weather," said Philippe. Climate change can cause dramatic temperature swings, which can impact everything from the life cycle of the tribe's crops to the protection of its homes.Situated at the southeasternmost lands of Plaquemines Parish, fingerlike marshland trails out into the Gulf. The homes in the Atakapa Ishak Chawasha community are built on stilts along these watery paths and are accessible only by boat. These homes are often the first line of impact with hurricanes that rip through the Gulf of Mexico.Hurricane Ida—the fifth most expensive hurricane in US history—dealt the water-based community a devastating blow. For nearly two years, the hurricane's impact on tribal homes compounded with each subsequent storm because there wasn't an opportunity to repair its damage.Partnering for StrengthFortunately, through collaborative efforts between the Atakapa Ishak Chawasha, Rebuilding Together New Orleans, GAF, and Sunbelt Roofs, the opportunity to build tribal community resilience through new roofs became available. Bringing in roofing materials and roofers by boat, the Sunbelt Roofs team removed the storm- and hurricane-damaged roofs, repaired roof decking as needed, and installed new GAF roofing systems on the five homes.The roofing materials installed are designed to protect against volatile weather like hurricanes. To provide long-lasting protection against leaks and wind-driven rain, Sunbelt Roofs installed StormGuard® Film-Surfaced Leak Barrier and FeltBuster® Synthetic Roofing Felt. To help prevent shingle blow-off due to high-speed winds, Sunbelt Roofs installed Pro-Start® Starter Strip Shingles.The Timberline HDZ® RoofCycle™ Series shingles that were installed have Dura Grip™ Adhesive, which provides advanced protection from shingle blow-off and wind-driven water creating leaks or water damage.Building Communities TogetherThe initiative with the Atakapa Ishak Chawasha tribe is part of a comprehensive $25 million GAF commitment through 2025 to leverage roofing expertise, resources, and products to help support and empower resilient communities' fundamental needs. Through grants, in-kind donations, and hands-on support, GAF Community Matters is partnering with area organizations that know their communities' needs best.In the Gulf region, GAF partnered with organizations such as Rebuilding Together New Orleans, SBP, Good360, Habitat for Humanity, and Team Rubicon to rebuild or repair 500 Gulf region roofs, train a skilled workforce, and empower communities hard-hit by severe weather.Moving ForwardDespite the challenges of climate change and the changes in their physical landscape, Philippe said, "We still live a rich life here." As the environment changes, the tribe adapts, a demonstration of its resiliency. "These are the new norms that we are having to learn and document and chronicle, this is the information we'll have to pass onto our future generations so that they can continue to inhabit this area," she explained.To learn more about the resiliency work at GAF or to get involved, explore the GAF Community Matters initiative. Special thanks to the Atakapa Ishak Chawasha tribe, a member of the First People's Conservation Council of Louisiana.

By Authors Annie Crawford

April 16, 2024

Don't miss another GAF RoofViews post!

Subscribe now