All-in-one digital sales tool

GAF Project

GAF Project streamlines the entire sales process — integrating lead management, digital measurement, inspection, presentation, estimating, proposals, e-signature, and payments — into one easy-to-use digital tool. With one-click-estimates and ready-to-use content, GAF Project means you’re always ready for business from anywhere.
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Sell in the home or virtually with a streamlined, digital sales tool!

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Roofing contractor pitching to home owners

Streamline your entire sales process

Laptop open to GAF roofing contractor selling to homeowners virtually

Remote selling capabilities

Onboarding and remote capabilities

One-on-One Onboarding Included

One-on-One onboarding and training sessions ensures GAF Project gets set up the way you want it -- to fit the way you work. Ongoing E-mail and Toll-Free support are also included at no additional cost!

Remote Capabilities

With built in screen share, e-signature, and camera functionality, everything you do in the home can now be done virtually. Best of all, there is no software for your customer to download!

One End to End Digital Selling System, From Lead to Payment


Customer Management

View, assign, schedule and monitor customer progress. Integrates with many popular CRM platforms, as well as with GAF Leads, to create a complete Lead to Sale solution.

Digital Measurement

Automatically load data directly into your estimate from a range of digital measurement tools like GAF QuickMeasure, Hover and EagleView.


A comprehensive digital inspection tool captures notes and images, automatically integrates your recommendations into your presentation, and can even generate an inspection report.


Build fully customized presentations — using your own content or a wide range of preloaded content and templates — to ensure consistency across your organization.


Create clear and consistent estimates that include products, pricing, measurements, photos, and more, in just a few clicks.


Quickly turn estimates into proposals that you can email to the property owner for their review.


Empower your customers to sign customized agreements digitally, either on-screen or through email


Integrate with many payment tools including GAF SmartMoney, which offers multiple payment options including check, credit card and financing.

Download sell sheet


GAF Project Pricing*

One Time Onboarding Fee**
  • $750.00 per location
✓ Roofing & gutter pricing template
✓ Canned presentation
✓ One on one onboarding to customize the tool to fit your business
✓ Dedicated training for you and your employees
✓ 800 number and email support, as well as recorded resource modules

Monthly User Fee
  • $79.00 / User / Month or
    $849.00 / User / Year
    (a savings of $99/user/year)
✓ UNLIMITED screen sharing (1 or 2-way w/ audio)
✓ Digital signatures
✓ Ongoing technical support
*Subscription required. Terms and conditions apply. Pre-May 17th, 2024
*Subscription required. Terms and conditions apply. Post May 17th, 2024
** Interested in using GAF Rewards to offset the cost of onboarding? Contact the GAF Project Support team at 888-501-5329 for more information.

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