When it comes to building strong client relationships, there's nothing more important than your commercial roofing company's reputation and reliability. Customers want to work with trusted contractors who have a history of performing quality work and standing behind those projects.
Since there aren't many organic opportunities to connect with new roofing customers in the commercial space, it pays to cultivate and maintain these long-term relationships. A great way to stay in contact is by creating scheduled touchpoints, such as routine inspections or regular repair and maintenance services. Taking a proactive approach to servicing clients, instead of waiting for them to reach out with problems, can help increase the chance that they'll choose you when it comes to larger needs like roof replacement projects.
With the aim of providing commercial roofing contractors all the tools needed to offer these services, GAF has introduced a line of specialized products and equipment for TPO roofing repairs. With these resources, you can confidently add repair and maintenance services to your business offerings, and continue building your professional reputation.
Offering New Services Can Potentially Lead to New Business Opportunities
Due to the long lifespan of commercial roofing products, building owners and property managers typically only purchase one or two complete roof systems in their lifetime, making the opportunity for repeat business small. One way to extend the value of these relationships is to offer routine maintenance and inspection services. Through regular communication with the property owner or manager, you can cultivate a partnership based on reliability and reputation. Even the act of showing up for your appointment on time can go a long way toward building trust.
Positioning yourself as an expert resource throughout the life of a client's roofing system can help improve the likelihood that you'll be the first person they call when it's time for a reroof or recover. You may also benefit from additional opportunities through these professional relationships, such as referral work or upsells.
Long-Term Benefits of Building Relationships Through Repair Work
While offering maintenance services is a great way to gain new business opportunities, providing repair work can potentially lead to several long-term advantages for your company.
Can Help Maintain Income Stream
Adding repair work to your services can potentially help your business maintain a steady income stream and cash flow. Crews are often busy throughout most of the year, but activity may slow at certain times, such as during winter in colder climates. This means less income, which may require seasonal layoffs to offset the reduction. This can be hard both on you and your team.
Repair work can potentially help supplement business revenue during the slower months.
Can Help Keep Your Crew Busy
Keeping workers busy during the slower seasons is a win-win: it's good for both your company and your team. Your commercial roofing company gets to keep talented employees who are trained and engaged in your operations, while your workers get to enjoy steady employment and avoid having to search for work elsewhere.
In addition, repairs provide opportunities for workers to learn new skills or knowledge in a low-pressure environment. Helping team members overcome challenges that they encounter on the job can help improve the quality of their work and boost their overall confidence.
Enhancing Customer Outreach
Storm events or inclement weather conditions can lead to opportunities for new customers if you're able to provide inspection and repair services. Offering these options creates an opportunity to connect with new building owners and managers. Establishing a new relationship through repairs can lead to additional opportunities when the roof needs replacement or other maintenance services.
Using Right-Sized Tools to Meet Customers' Needs
When it comes to commercial roofing repairs, customers often expect contractors to address these issues quickly. By ensuring the necessary materials, tools, and equipment are available ahead of time, you can position your company to provide a prompt response to client requests.
GAF has developed a lightweight repair kit for commercial TPO roofing systems that includes everything you'll need in a small bag or knapsack. It includes new aerosol versions of EverGuard® TPO Quick-Spray Adhesive, EverGuard® TPO Seam Cleaner, and EverGuard® TPO Primer, plus a handheld battery-powered welder.
With this right-sized toolkit, roof repairs can be performed quickly and easily, with less material and product waste. No longer do you need to transport large equipment and tons of materials to job sites; now you can bring only what you know you'll need.
Building Your Business with GAF
Providing quick, economical repairs and maintenance services for your customers can not only help you grow your business, it also helps maintain good customer relationships, potentially leading to long-term business opportunities.
Interested in growing your commercial roofing business and learning about the GAF lightweight repair kit? Explore the GAF website to learn more about the newest products and tools.
