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Get a FORTIFIED Roof™ to Stand Strong Against Storms

As intensifying weather events occur across the country, it's increasingly important to take action to protect your home. Even regions outside the traditional hail belt or tornado alley are experiencing extreme storms. As a result, there's a growing interest in and need for resilient roof systems that can withstand high winds, impact from debris, and water intrusions.

March 26, 2025

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Residential Roofing
Unpacking the GAF TimberSteel™ System and the Benefits of Premium Metal Roofs

Thinking of adding metal roofing to your business offerings? Between its high-performance materials, easy installation, and industry-leading warranties, your customers will love getting a new GAF TimberSteel™ premium metal roofing system.

April 25, 2025

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Commercial Roofing
How to Get Into Commercial Roofing

If you're a residential roofing contractor thinking about expanding into the commercial sector, you're not alone. Plenty of roofing contractors start their companies with a focus on the residential market and then make the decision to expand into commercial roofing. Adding a commercial division can seem like a daunting task, but it doesn't have to be if you take it one step at a time.

May 06, 2025

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Building Science
Cool Roof Performance: 6 Truths About Cool Roofs

Cool roofs can help save you money on energy bills* in the North as well as the South. Apart from energy savings and lower monthly bills, your building might qualify for certain financial incentives from local and federal governments. Plus, you'll do your part to ensure that your building is more environmentally friendly due to your cool roof performance.

May 08, 2025

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In Your Community
Roofing Contractor Competition: GAF RA Grad Wins NRCA SkillsUSA Competition

GAF Roofing Academy helped prepare a Tampa, Florida technical student to win big at the National Roofing Contractors Association (NRCA) SkillsUSA state and national commercial roofing contractor competition and step into a roofing career.

March 25, 2025

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What to Do If Shingles Blow Off Your Roof

After a dark and stormy night, you wake up to assess the damage and find roofing shingles scattered on the ground. Now what? It's important to act fast, as ignoring potential wind damage can lead to more significant issues, such as roof leaks, mold and mildew growth, and even structural problems if not addressed promptly.

June 10, 2025
Understanding Roof Substrate: The Foundation of a Strong Roof

The foundation of a strong roof starts with the roof substrate. Also known as the roof deck, it plays an essential role as the surface on which materials like shingles and underlayment are directly installed.

June 06, 2025
Spotting the Difference: Mold vs. Mildew on Your Roof

If you notice unusual discoloration or colorful patches on your roof, you could be dealing with mildew or mold, two common types of fungi that can significantly impact your roof's appearance. These dark spots are often caused by similar conditions, such as moisture and poor ventilation, but there are slight differences between the two. Mold tends to be more problematic and is harder to remove.

June 06, 2025
What Is a Roof Valley? Understanding Its Importance and Functionality

Your roof is composed of many critical parts, and roof valleys are among the most essential. A roof valley forms where two planes meet, creating a channel that directs water safely into the gutter system. This drainage prevents standing water and moisture buildup, helping protect your roofing materials and extend their lifespan.

June 06, 2025

Addressing Roof Stain: How to Sell Algae-Fighting Technology to Homeowners

Many homeowners don't know that the unsightly black or brown stains they see on their roofs may be due to blue-green algae. They tend to think that the roof stain is simply dirt or how shingles age and that there's little that can be done to prevent it. But when made aware of the problem, our survey* found that many homeowners would invest in products that help protect against it, which will help you expand your offerings.

June 05, 2025
Choosing the Right-Sized Roofing Dumpster for Your Next Project

Roofing projects can generate a significant amount of waste, making proper disposal essential to keeping the worksite safe and well organized. Renting a roofing dumpster is a practical solution, but choosing the right size is crucial. A dumpster that's too small can potentially lead to overflow issues and costly overage fees due to weight limits.

May 07, 2025
How GAF Takeoff™ Supports Bidding on Residential Developments

Across the country, cities and towns are discussing the need for more housing. Demand is booming, and supply hasn't quite kept up. This is why the National Association of Home Builders cites "limited amount of existing inventory and pent-up demand for single-family construction" as one of the driving forces behind the increase in new residential developments.

April 25, 2025
Why You Should Consider a Paid Marketing Strategy

If you're a roofing contractor eager to grow your business, creating tailored ads and using paid marketing strategies can improve your chances of success. Getting the word out about your company within your community means that your business comes to mind—or pops up during an online search—when homeowners need roof repairs or replacement.

April 03, 2025

Restoring a Commercial Roof: Revitalize Your Roof with Protective Roof Coatings

As a building owner, you understand the importance of a durable, well-maintained commercial roof. It not only protects occupants but also helps prevent water intrusion that can compromise the building's structural integrity, among other essential functions. When a roof develops extensive damage or leaks, full replacement may be necessary. However, in many cases, restoring a commercial roof with elastomeric coatings can help revitalize its performance and extend its lifespan without a significant upfront investment, offering a cost-effective alternative to a full replacement.

May 21, 2025
The Importance of Commercial Roofing Certifications When Choosing a Contractor

When you're in the process of designing or constructing a new building, commercial certifications for roofing contractors might not be top of mind. However, when it comes time to book a professional roofer to finish off and protect your project, selecting the right person for the job involves more than asking for references. Commercial roofing certifications can help make your decision easier.

May 06, 2025
Your Guide to TPO Membrane Installation

TPO membrane installation is easier than ever with these tips from GAF Senior Commercial Training Specialists Dave Scott and Wally Brown from the "Roofing it Right" video series. From seam direction to installing "fingers" for better wind uplift resistance, these two roofing pros provide the critical information you need to make your TPO installation process as smooth as possible from start to finish.

April 28, 2025
The Ultimate Guide to Single-Ply Roofing Adhesives

Single-ply roofing adhesives can be used during commercial roof installation to attach the roofing membrane to the substrate, which is typically insulation or a coverboard. An alternative to using screws and plates to fasten the membrane, adhesives can deliver a smooth, aesthetically pleasing roof and eliminate the need to drill into the substrate.

February 11, 2025

AI in Architecture: Trends, Opportunities, and Challenges

For centuries, architects led the way in technological innovations that influenced how buildings were designed and constructed. However, in the latter two decades of the twentieth century, advances in computer science necessitated changes to the practice of architecture and the way 3D space was designed and visualized.

May 20, 2025
GAF Scaling Environmental Product Declarations—Publishes 21 EPDs

At GAF, we're serious about our sustainability promise: to protect what matters most, including our people, our communities, and our planet. We recently published 21 new GAF product-specific Environmental Product Declarations (EPDs) as one way we're delivering on that promise.

January 23, 2025
Are Hybrid Roof Assemblies Worth the Hype?

How can roofing assemblies contribute to a building's energy efficiency, resiliency, and sustainability goals? Intentional material selection will increase the robustness of the assembly including the ability to weather a storm, adequate insulation will assist in maintaining interior temperatures and help save energy, and more durable materials may last longer, resulting in less frequent replacements. Hybrid roof assemblies are the latest roofing trend aimed at contributing to these goals, but is all the hype worth it?

January 23, 2025
Roof Insulation: A Positive Investment to Reduce Total Carbon

Have you ever thought about building products reducing the carbon dioxide emissions caused by your building? When considered over their useful life, materials like insulation decrease total carbon emissions thanks to their performance benefits. Read on for an explanation of how this can work in your designs.

September 18, 2024

Roof Raiser: Luis Velásquez, Supporting Latino Community Success

The roofing industry is seeing an increasing demand for initiatives that support the Latino community, a driving force behind the industry's overall growth and success. GAF has been at the forefront of this wave with its Latinos in Roofing events, which celebrate, empower, and educate Latino contractors by giving them the knowledge they need to equip their businesses for success. Providing networking, business growth, and education seminars, the Latinos in Roofing Expo has gained so much popularity that it's become a recurring annual event.

February 26, 2025
Latino Roofing Professionals Thrive at GAF Expo

The GAF Latinos in Roofing expo has been empowering Latino roofing professionals since its inception in 2022. Each year, the events see steady growth as word spreads about the learning and growth opportunities for Spanish American contractors.

January 24, 2025
How GAF Plant Communities Support Neighbors After Hurricanes

GAF plant communities are so much more than places to do business. They're communities where employees raise their families, support their neighbors, and call their home. That's why, after Hurricane Helene tore through several plants—including Valdosta, Tampa, Savannah, and Statesboro—the local GAF team jumped into action to support those impacted by the storm. This spirit of service—even when many were grappling with damage themselves—embodied the GAF mission to protect what matters most.

January 14, 2025
Conexión con la comunidad latina en la cumbre GAF Latinos in Roofing 2024

Durante los últimos años, GAF ha organizado la Expo Latinos in Roofing para reconocer, celebrar y empoderar a los contratistas e instaladores de techos latinos. Este foro proporciona un entorno cómodo y acogedor en el que es posible establecer contactos, recibir formación y adquirir conocimientos, todo en español.

October 24, 2024