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In Your Community

GAF Community Contractor Program Celebrates Success in Seattle

By Karen L Edwards

March 01, 2024

Plants, community service and volunteering group in park, garden and nature for sustainable environm

When communities come together, incredible things happen. That's exactly the case in the city of Seattle, Washington, where the GAF Community Contractor Program has made lasting impacts on those in need through partnerships with Habitat for Humanity and ReBuilding Together. Both nonprofit organizations focus on working with homeowners to build new homes and revitalize communities in need of rebuilding, respectively.

GAF's partnership with Habitat for Humanity began in 2011. From the start, it felt like a natural pairing. Habitat for Humanity's vision of "building strength, stability and self-reliance in partnership with families in need of decent and affordable housing" aligns perfectly with GAF's commitment to building resiliency in communities across the U.S.

GAF recently became involved in ReBuilding Together in the Pacific Northwest through GAF Territory Manager Donovan Gladstone, whose involvement with the board of Roofing Contractors Association of Washington created an opportunity for community partnership. ReBuilding Together's mission of "repairing homes, revitalizing communities, rebuilding lives" is an excellent fit with GAF's commitment to helping neighbors.

Helping Contractors Support their Communities

GAF invests in the areas where it has manufacturing operations, aiming to lift up the communities where team members live and work. This ideal extends to the GAF Community Contractor Program, where GAF certified contractors can partner with GAF and give back through the following initiatives:

  • GAF Habitat for Humanity Program. With over 1,500 local Habitat for Humanity affiliates in the U.S., GAF-certified contractors can partner with their local chapter to provide the labor to install fully-donated GAF roofing systems. Volunteers don't work alone. Homeowners invest hundreds of hours of their own labor into building their Habitat house.
  • GAF Affordable Housing Reroof Program. This initiative encourages contractors to partner with any 501c3 nonprofit organization in their community for a reroof project, for which GAF will donate the shingles.
  • GAF Roofs for Heroes. GAF-certified contractors can partner with a local 501c3 to perform roof repairs or replacements for local heroes. These heroes include healthcare workers, first responders, veterans, police, fire, and EMTs.

As part of the Community Contractor Program's progress in Washington state, more than 20 GAF certified contractors were able to provide over 100 new roofs to those in need of a new roof in the Seattle region, working with Habitat for Humanity and ReBuilding Together. "Giving back is at the core of what GAF does, but bringing in and partnering with our contractors is something that makes us unique," explains GAF Director of Corporate Social Responsibility Arlene Marks.

Celebrating Giving Back While Giving Back Again

Marks and Gladstone wanted to host an event to thank the contractors who donated their time and labor to install those roofs and came up with a unique and fun way to extend the spirit of giving through Welcome Home Toolkits. "This was Arlene's idea, and it was such a great one," Gladstone notes.

Marks shares, "We try to make all of our events meaningful, so what was the best way that we could reach back out to these homeowners that we've already helped? The Welcome Home Kits were the answer."

The contractors attending the event assembled toolkits containing basic items like screwdrivers, nut drivers, adjustable wrenches, pliers, hammers, safety glasses, and more. The kits also include a video message of encouragement from the program participants.

A table full of new homeowner tools is set up for new homeowner kits to be created by GAF Employees and Contractor Partners

Most of the individuals who are helped through the roof donations are first-time homeowners. Accordingly, many don't have the basic tools needed to maintain their homes. The gift of a Welcome Home Toolkit provides so much more than drivers and wrenches, it offers confidence, resilience, and peace of mind.

Building Community Among Contractors

Incredible things happen when communities come together—not only for the recipients of the donations, but for the participants as well. GAF-certified contractors in the Seattle region came together to give back to the community while building new professional relationships and friendships at the same time.

"You're bringing together like-minded people," Marks notes. "While they are competitors in the field, they already have the compassion to help their communities. It was an opportunity to work together toward a common goal to meet, share ideas, and talk about the market in a very safe and non-competitive environment."

Impacting the Community

A representative from Habitat for Humanity attended the appreciation event in Seattle to say thank you and share how much of an impact ReBuilding Together and the contractors' work have had on the community. The Welcome Home Toolkits were provided to both organizations and have gone a long way toward welcoming and inspiring the new homeowners.

A close up of a welcome home kit prepared for new homeowners by GAF employees and partners


Looking to get involved in giving back to your community? Visit the GAF Community Matters page to explore different opportunities and get started.

About the Author

Karen L. Edwards is a freelance writer for the construction industry and has a passion for roofing, having worked in the industry for 20 years.

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