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The roofing industry has a new center of gravity — and on May 1, 2026, it was unmistakably Los Angeles. The GAF Latinos In Roofing (LIR) Summit & Expo drew over 600 attendees to LA, making it the largest gathering in the event's history in the west. With 60% of participants hailing from the West Coast, the surge in regional engagement was impossible to ignore. Building on the momentum of events like the 2nd Annual Expo and the Atlanta Summit, the 2026 West Summit & Expo sharpened a single, ambitious message: it's time to stop working on the roof and start building the company beneath it.