Roofing Is a 'Wild Ride': Q&A with Mark Rutherford of Atlanta Roofing Specialists

For the past several years, GAF has hosted the Latinos In Roofing Summit & Expo to acknowledge, celebrate, and empower Latino roofing contractors and installers. The event provides networking opportunities, education, and training—presented entirely in Spanish—in a comfortable, welcoming atmosphere.Now in its third year, the summit has become a trusted resource for the Spanish-speaking contractor community to gain insights into how to better run and grow their roofing businesses. Educational sessions cover topics essential for business success, such as sales, insurance restoration work, commercial roofing, leadership, marketing, and roofing products.The first Latinos In Roofing Expo of 2024 was held on June 22nd in Los Angeles, and hundreds of industry professionals attended. With an emphasis on fostering community, the event featured a range of activities, including a pre-reception networking session and the chance to attend an LA Dodgers game with their new connections.Here's a look at what the event offered attendees and the experiences they shared.Breaking through Language BarriersAlan Lopez, GAF CARE trainer, explains that Latinos In Roofing events were developed when he noticed more Hispanic contractors attending GAF events conducted in English. For many of them, English was a second language, so it was harder to learn and take in all the information, some of which was lost in translation. Lopez reached out to his leadership at GAF, and they were eager to offer resources for Latino contractors, hosting the first expo in 2019.Abad Sarate, CEO of Asa Pro Roofing in Seattle, Washington, credits the conference being conducted entirely in Spanish as critical to successfully learning and understanding the information presented. "For us, it is very important to understand it in our main language, it is essential," he says. "And to have this type of conference for many Latino contractors fills us with pride." He continues, "I see more and more Latinos owning roofing companies, and the truth is that I am very happy—it makes me very proud as a Latino too."Luis Velasquez from Entrenando Latinos In Roofing agrees that the summit presented in Spanish was important to attendees' success. "We Latinos, who are first generation, who did not go through school, who come from poor countries, have a conflict and that is that we do not understand 100% English, we are not fully bilingual," he said. "So, when we manage to understand what is going on and how we can put it into practice, it is a complete gain. When we put knowledge in our head, the head will put money in our pockets."Creating an Annual Tradition for Roofing ProfessionalsGaining knowledge for business success was a key theme at this year's event. The informational sessions, keynote lectures, and demonstrations enabled attendees to learn about new products and gain new skills while connecting with other Latinos in the roofing industry. Many attendees were repeat visitors, demonstrating the value the event provides.Sarate is a two-time attendee and explains that the annual gathering has been instrumental in his company's development. "It has been an exceptional part of our growth because of all the knowledge that we take away from here," he shares. "We come back with much more knowledge. And in the end, knowledge is power... We put that knowledge back into the company, and it has benefited us a lot."Marcos Sierra from Sierra Group Roofing & Solar returned to the expo for a third time because of the networking opportunities and education. "The reason I come back is, one, to see my colleagues from other parts of the United States. Two, every time I come, I learn something new. And three, to refine, refine, refine. [So we can] grow our business," he said.Supporting Contractors beyond the Roofing Summit & ExpoThe Latinos In Roofing initiative started at GAF to create resources and a community for Spanish-speaking contractors and installers. Since establishing the initiative in 2017, the company has seen more and more members of the Hispanic community thrive.Contractors who attend the Latinos In Roofing Summit & Expo are granted access to GAF business tools, which they can use to raise their profit margins and reduce risks. They can also work toward becoming certified with GAF and joining the elite certified contractor program. They can then offer GAF warranties that help with their value propositions when working with potential clients.From increasing profits to growing their client lists and achieving financial independence, the contractors are finding success through the support they receive. Sarate can attest to how attending these Expos has helped his business. He notes that he's grateful for all of the support GAF offers.Joining the CommunityIf you're ready to become part of a community that truly understands your needs, will help you grow your business, and provide resources in your preferred language, explore GAF Latinos In Roofing. You can learn about available resources and online classes, join the GAF rewards program, become certified with GAF, and sign up to attend future events.

Have you ever thought about building products reducing the carbon dioxide emissions caused by your building? When considered over their useful life, materials like insulation decrease total carbon emissions thanks to their performance benefits. Read on for an explanation of how this can work in your designs.What is Total Carbon?Total carbon captures the idea that the carbon impacts of buildings should be considered holistically across the building's entire life span and sometimes beyond. (In this context, "carbon" is shorthand for carbon dioxide (CO2) emissions.) Put simply, total carbon is calculated by adding a building's embodied carbon to its operational carbon.Total Carbon = Embodied Carbon + Operational CarbonWhat is Embodied Carbon?Embodied carbon is comprised of CO2 emissions from everything other than the operations phase of the building. This includes raw material supply, manufacturing, construction/installation, maintenance and repair, deconstruction/demolition, waste processing/disposal of building materials, and transport between each stage and the next. These embodied carbon phases are indicated by the gray CO2 clouds over the different sections of the life cycle in the image below.We often focus on "cradle-to-gate" embodied carbon because this is the simplest to calculate. "Cradle-to-gate" is the sum of carbon emissions from the energy consumed directly or indirectly to produce the construction materials used in a building. The "cradle to gate" approach neglects the remainder of the embodied carbon captured in the broader "cradle to grave" assessment, a more comprehensive view of a building's embodied carbon footprint.What is Operational Carbon?Operational carbon, on the other hand, is generated by energy used during a building's occupancy stage, by heating, cooling, and lighting systems; equipment and appliances; and other critical functions. This is the red CO2 cloud in the life-cycle graphic. It is larger than the gray CO2 clouds because, in most buildings, operational carbon is the largest contributor to total carbon.What is Carbon Dioxide Equivalent (CO2e)?Often, you will see the term CO2e used. According to the US Environmental Protection Agency (EPA), "CO2e is simply the combination of the pollutants that contribute to climate change adjusted using their global warming potential." In other words, it is a way to translate the effect of pollutants (e.g. methane, nitrous oxide) into the equivalent volume of CO2 that would have the same effect on the atmosphere.Today and the FutureToday, carbon from building operations (72%) is a much larger challenge than that from construction materials' embodied carbon (28%) (Architecture 2030, 2019). Projections into 2050 anticipate the operations/embodied carbon split will be closer to 50/50, but this hinges on building designs and renovations between now and 2050 making progress on improving building operations.Why Insulation?Insulation, and specifically continuous insulation on low-slope roofs, is especially relevant to the carbon discussion because, according to the Embodied Carbon 101: Envelope presentation by the Boston Society for Architecture: Insulation occupies the unique position at the intersection of embodied and operational carbon emissions for a building. Insulation is the only building material that directly offsets operational emissions. It can be said to pay back its embodied carbon debt with avoided emissions during the building's lifetime.A Thought Experiment on Reducing Total CarbonTo make progress on reducing the total carbon impact of buildings, it is best to start with the largest piece of today's pie, operational carbon. Within the range of choices made during building design and construction, not all selections have the same effect on operational carbon.When making decisions about carbon and energy reduction strategies, think about the problem as an "investment" rather than a "discretionary expense." Discretionary expenses are easier to reduce or eliminate by simply consuming less. In the example below, imagine you are flying to visit your client's building. Consider this a "discretionary expense." The input on the far left is a given number of kilograms of carbon dioxide equivalent (CO2e) generated for the flight, from the manufacturing of the airplane, to the fuel it burns, to its maintenance. The output is the flight itself, which creates CO2 emissions, but no durable good. In this case, the only CO2 reduction strategy you can make is to make fewer or shorter flights, perhaps by consolidating visits, employing a local designer of record, or visiting the building virtually whenever possible. Now consider the wallpaper you might specify for your client's building. It involves a discretionary expenditure of CO2e, in this case, used to produce a durable good. However, this durable good is a product without use-phase benefits. In other words, it cannot help to save energy during the operational phase of the building. It has other aesthetic and durability benefits, but no operational benefits to offset the CO2 emissions generated to create it. Your choices here are expanded over the previous example of an airplane flight. You can limit CO2 by choosing a product with a long useful life. You can also apply the three Rs: reduce the quantity of new product used, reuse existing material when possible, and recycle product scraps at installation and the rest at the end of its lifespan. In the final step in our thought experiment, consider the insulation in your client's building. As before, we must generate a certain amount of CO2e to create a durable good. In this case, it's one with use-phase benefits. Insulation can reduce operational energy by reducing heat flow through the building enclosure, reducing the need to burn fuel or use electricity to heat and cool the building. The good news is that, in addition to the other strategies considered for the flight and the wallpaper, here you can also maximize operational carbon savings to offset the initial embodied carbon input. And, unlike the discretionary nature of some flights and the often optional decision to use furnishings like wallpaper, heating and cooling are necessary for the functioning of almost all occupied buildings.Based on this example, you can consider building products with operational benefits, like insulation, as an "investment." It is appropriate to look at improving the building enclosure and understanding what the return on the investment is from a carbon perspective. As the comparison above demonstrates, if you have a limited supply of carbon to "invest", putting it into more roof insulation is a very smart move compared to "spending" it on a discretionary flight or on a product without use-phase carbon benefits, such as wallpaper.This means we should be careful not to measure products like insulation that save CO2e in the building use-phase savings only by their embodied carbon use, but by their total carbon profile. So, how do we calculate this?Putting It to the TestWe were curious to know just how much operational carbon roof insulation could save relative to the initial investment of embodied carbon required to include it in a building. To understand this, we modeled the US Department of Energy's (DOE) Standalone Retail Prototype Building located in Climate Zone 4A to comply with ASHRAE 90.1-2019 energy requirements. We took the insulation product's embodied energy and carbon data from the Polyisocyanurate Insulation Manufacturers Association's (PIMA) industry-wide environmental product declaration (EPD).To significantly reduce operational carbon, the largest carbon challenge facing buildings today, the returns on the investment of our building design strategies need to be consistent over time. This is where passive design strategies like building enclosure improvements really shine. They have much longer service lives than, for example, finish materials, leading to sustained returns.Specifically, we looked here at how our example building's roof insulation impacted both embodied and operational carbon and energy use. To do this, we calculated the cumulative carbon savings over the 75-year life of our model building. In our example, we assumed R-30 insulation installed at the outset, increased every 20 years by R-10, when the roof membrane is periodically replaced.In our analysis, the embodied CO2e associated with installing R-30 (shown by the brown curve in years -1 to 1), the embodied carbon of the additional R-10 of insulation added every 20 years (too small to show up in the graph), and the embodied carbon represented by end-of-life disposal (also too small to show up) are all taken into account. About five months after the building becomes operational, the embodied carbon investment of the roof insulation is dwarfed by the operational savings it provides. The initial and supplemental roof insulation ultimately saves a net of 705 metric tons of carbon over the life of the building.If you want to see more examples like the one above, check out PIMA's study, conducted by the consulting firm ICF. The research group looked at several DOE building prototypes across a range of climate zones, calculating how much carbon, energy, and money can be saved when roof insulation is upgraded from an existing baseline to current code compliance. Their results can be found here. Justin Koscher of PIMA also highlighted these savings, conveniently sorted by climate zone and building type, here.Support for Carbon Investment DecisionsSo how can you make sure you address both operational and embodied carbon when making "carbon investment" decisions? We've prepared a handy chart to help.First, when looking at lower-embodied-carbon substitutions for higher-embodied-carbon building materials or systems (moving from the upper-left red quadrant to the lower-left yellow quadrant in the chart), ensure that the alternatives you are considering have equivalent performance attributes in terms of resilience and longevity. If an alternative material or system has lower initial embodied carbon, but doesn't perform as well or last as long as the specified product, then it may not be a good carbon investment. Another consideration here is whether or not the embodied carbon of the alternative is released as emissions (i.e. as part of its raw material supply or manufacturing, or "cradle to gate" stages), or if it remains in the product throughout its useful life. In other words, can the alternative item be considered a carbon sink? If so, using it may be a good strategy.Next, determine if the alternative product or system can provide operational carbon savings, even if it has high embodied energy (upper-right yellow quadrant). If the alternative has positive operational carbon impacts over a long period, don't sacrifice operational carbon savings for the sake of avoiding an initial embodied product carbon investment when justified for strategic reasons.Last, if a product has high operational carbon savings and relatively low embodied carbon (lower-right green quadrant), include more of this product in your designs. The polyiso roof insulation in our example above fits into this category. You can utilize these carbon savings to offset the carbon use in other areas of the design, like aesthetic finishes, where the decision to use the product may be discretionary but desired.When designing buildings, we need to consider the whole picture, looking at building products' embodied carbon as a potential investment yielding improved operational and performance outcomes. Our design choices and product selection can have a significant impact on total carbon targets for the buildings we envision, build, and operate.Click these links to learn more about GAF's and Siplast's insulation solutions. Please also visit our design professional and architect resources page for guide specifications, details, innovative green building materials, continuing education, and expert guidance.We presented the findings in this blog in a presentation called "Carbon and Energy Impacts of Roof Insulation: The Whole[-Life] Story" given at the BEST6 Conference on March 19, 2024 in Austin, Texas.References:Architecture 2030. (2019). New Buildings: Embodied Carbon. https://web.archive.org/web/20190801031738/https://architecture2030.org/new-buildings-embodied/ Carbon Leadership Forum. (2023, April 2). 1 - Embodied Carbon 101. https://carbonleadershipforum.org/embodied-carbon-101/

GAF Timberline HDZ® Reflector Series Shingles come in rich, vibrant colors, giving homeowners attractive color options that can be used to comply with the Cool Roof Requirements of Title 24 and the LA County Green Building Standards Code.*Here's why you may want to add these shingles to your business offerings, especially if you work in California.Timberline HDZ® RS ShinglesA few features make these shingles stand out.Meeting California Code ComplianceIn California, residential roofs must meet solar reflectance requirements because they are mandated by California's Building Energy Efficiency Standards Title 24, Part 6 and Los Angeles County Green Building Code. Both codes set a minimum reflectance rating known as the solar reflective index (SRI), which measures a material's ability to reflect sunlight and heat. The lower the SRI value (from 0 to 100), the hotter a material becomes in sunlight. The higher the value, the cooler the material. Shingles with a higher SRI help reduce temperatures by reflecting sunlight which can help reduce the cooling load.The new Timberline HDZ® RS Shingles provide solar reflectance that complies with both Title 24 and the Los Angeles County Green Building Code.Title 24California's Title 24 covers the entire state, unless local requirements are stricter, providing cool roof requirements for residential and commercial buildings based on their locations within 16 climate zones. For residential buildings (new construction), climate zones 1 through 9 and 16 have no cool roof requirements. Climate zones 4, and 8 through 15 require cool roofs for new and reroof applications when more than 50% of the roof is removed.If shingles don't meet the required SRI, alternative paths to compliance include using a radiant barrier, airspace, or additional attic insulation.Los Angeles County Green Building CodeThe Los Angeles County Green Building Code's Cool Roof Ordinance covers buildings in the county and prescribes SRI values depending on the type of building (low-rise residential, high-rise residential and hotels/motels, and nonresidential) and roof slope. High-slope (more than 2:12), low-rise residential roofs must have an SRI of 20 or more. Exceptions apply to roof repairs or replacements where less than 50% of the roof is removed, additions of less than 500 square feet or less than 50% of the total roof area, and green roofs.Selling Points for California HomeownersWhen working with property owners in California and Los Angeles County, you can highlight the following selling points of Timberline HDZ® Reflector Series Shingles.Potential Savings on Cooling CostsReflective roofing may help decrease a roof's temperature and cooling load, which has the potential to lower cooling costs.****StyleTimberline HDZ® RS Shingles provide the darkest highly-reflective shingle available, Charcoal, thanks to EcoDark® granules. They also feature GAF's High Definition® color blends for dimensional, wood-shake look.Peace of MindHomeowners can enjoy heightened confidence when choosing Timberline HDZ® RS Shingles because they come with a Lifetime Limited Warranty***** against manufacturing defects and a 25-year StainGuard Plus™ Algae Protection limited warranty.**Enhancing Homes' AppealHomeowners can rest assured that the new Timberline HDZ® Reflector Series Shingles offer the durability of GAF shingles while providing deep, rich color options to match their unique aesthetic.Color OptionsTimberline HDZ® RS shingles feature newly formulated EcoDark® Granules that provide deep rich, dark colors including Charcoal, the darkest highly-reflective shingle color in California, as well as other popular shingle colors that offer color blends for a more dimensional look.Time-Release Algae Fighting TechnologyTimberline HDZ® RS shingles feature GAF Time-Release Algae-Fighting Technology which uses specially engineered capsules that are infused with thousands of copper microsites. This allows the copper to release steadily over time for long-lasting algae fighting power. It's technology so strong, it powers the 25-Year StainGuard Plus™ Algae Protection Limited Warranty.**WindProven Limited Wind WarrantyTimberline HDZ® RS shingles have LayerLock® technology and the StrikeZone™, nailing area like traditional Timberline HDZ® shingles, and are eligible for the WindProven™ Limited Wind Warranty with no maximum wind speed limitation when installed with the required combination of accessories.***Curious to learn more? Visit the GAF Timberline HDZ® RS Shingles product page for more details.*Can be used to comply with the Cool Roof Requirements for steep slope residential buildings of 2022 Title 24, Part 6, of the California Code of Regulations and the Green Building Standards Code of Los Angeles County.**25-year StainGuard Plus Algae Protection Limited Warranty against blue-green algae discoloration is available only on products sold in packages bearing the StainGuard Plus logo. See GAF Shingle and Accessory Limited Warranty for complete coverage and restrictions.***15-year WindProven™ limited wind warranty covers GAF Shingles with LayerLock® Technology only and requires the use of GAF Starter Strips, Roof Deck Protection, Ridge Cap Shingles, and Leak Barrier or Attic Ventilation. See GAF Roofing System Limited Warranty for complete coverage and restrictions. Visit gaf.com/LRS for qualifying GAF products. For installations not eligible for the WindProven limited wind warranty, see GAF Shingle & Accessory Limited Warranty for complete coverage and restrictions.****Energy cost savings are not guaranteed and the amount of savings may vary based on a variety of factors, such as climate zone, utility rates, radiative properties of roofing products, insulation levels and HVAC equipment efficiency.*****Definition of Lifetime: The word "Lifetime" means as long as you, the original owner(s) [or the second owner(s) if coverage was properly transferred during the Smart Choice Protection Period], own the property where the shingles and/or accessories are installed. The Lifetime warranty is applicable only to shingles and accessories installed on a single-family detached residence owned by individuals. For any other type of owner or building, such as a corporation, governmental entity, religious entity, condominium or homeowner association, school, apartment building, office building, or multi-use structure, the length of the warranty is 40 years. See the GAF Shingle & Accessory Limited Warranty, GAF Roofing System Limited Warranty and GAF Golden Pledge Limited Warranty for complete coverage and restrictions.